Points to research:
- Understanding of the market (trends) (scope)
- Understanding of the products (currently on offer, brands waste & constructionTr)
- Sustainability
- Users (what is known about the users, sneaker heads, sneaker culture, ath-leisure)
- Technology & Manufacturing
- Marketing (adopting a new product)
Methods of designing:
- Use of bio degradable materials in shoes
- Stamp or knit upper
- Sneaker construction
Research Methods:
- Trend spotting
- Future forecasting
- competitor product analysis
- User Narration
- Be your customer/client
- Automated Remote research
- Case Studies
- Questionnaires
- Value Opportunity Analysis
- Product autopsy
- Perceptual Mapping
