Research Methods

Points to research:

  • Understanding of the market (trends) (scope)
  • Understanding of the products (currently on offer, brands waste & constructionTr)
  • Sustainability
  • Users (what is known about the users, sneaker heads, sneaker culture, ath-leisure)
  • Technology & Manufacturing
  • Marketing (adopting a new product)

Methods of designing:

  • Use of bio degradable materials in shoes
  • Stamp or knit upper
  • Sneaker construction

Research Methods:

  • Trend spotting
  • Future forecasting
  • competitor product analysis
  • User Narration
  • Be your customer/client
  • Automated Remote research
  • Case Studies
  • Questionnaires
  • Value Opportunity Analysis
  • Product autopsy
  • Perceptual Mapping

Published by rikolthuis

I am an art design student currently at massey university interested in all spects of art, my main areas consist of product design, painting and drawing and like to use these as a way of conveying thought and creativity in design. My family is originally from Holland but have recently moved to New Zealand. I hope to one day be involved in the designing of sport gear overseas, a job that will combine my passion for both art and sport.

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