Semester 2 – Week 11 Friday

Branding

Some feedback I received suggested coming up with a rand or model name for the shoes, this would help when it comes to painting a picture of this product being brought into the existing shoe market. I came up with arrange of branding displays but stuck with the simple brand name Forest Floor. This is a brand that creates products that aim to one day be a part of the forest floor.

The product name I went with was Voronoi. This seemed fitting as it is a noticeable feature on the sneaker and has been prevalent throughout the designing of my shoe using parametric patterns.Forest Floor.jpg

Packaging

I really only had one idea when it came to packaging, this was to bake a cardboard or paper press box which would partially submerge the shoes, this links to the end of life state of the shoe being submerged by soil.

For this I used a cardboard box and included a layer of grass for display purpose along with some branding print.

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User experience Storyboarding

I began sketching a storyboard of the user experience video, showing how someone could wear and explore with these sneakers as well as showing how the shoe can be dissembled and composted.

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I allowed myself two minutes for the video as I didn’t want the user to get bored or distracted easily.

Photography.jpg

While shooting the video I also wanted to take some more in context photographs, these were my examples of images that could also be used for advertising of the sneaker.

Published by rikolthuis

I am an art design student currently at massey university interested in all spects of art, my main areas consist of product design, painting and drawing and like to use these as a way of conveying thought and creativity in design. My family is originally from Holland but have recently moved to New Zealand. I hope to one day be involved in the designing of sport gear overseas, a job that will combine my passion for both art and sport.

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