Branding
Some feedback I received suggested coming up with a rand or model name for the shoes, this would help when it comes to painting a picture of this product being brought into the existing shoe market. I came up with arrange of branding displays but stuck with the simple brand name Forest Floor. This is a brand that creates products that aim to one day be a part of the forest floor.
The product name I went with was Voronoi. This seemed fitting as it is a noticeable feature on the sneaker and has been prevalent throughout the designing of my shoe using parametric patterns.
Packaging
I really only had one idea when it came to packaging, this was to bake a cardboard or paper press box which would partially submerge the shoes, this links to the end of life state of the shoe being submerged by soil.
For this I used a cardboard box and included a layer of grass for display purpose along with some branding print.
User experience Storyboarding
I began sketching a storyboard of the user experience video, showing how someone could wear and explore with these sneakers as well as showing how the shoe can be dissembled and composted.
I allowed myself two minutes for the video as I didn’t want the user to get bored or distracted easily.
While shooting the video I also wanted to take some more in context photographs, these were my examples of images that could also be used for advertising of the sneaker.
